The future of blogging
Recently, blogs have been credited with everything from CBS News anchorman Dan Rather's departure, to unauthorized previews of the latest Apple Computer products, to new transparency in presidential campaigns. The big question is whether blogs, short for Web logs, have the staying power to become more than just online diaries.
Will bloggers upend the mainstream media? What legal protections should bloggers have? Is there a blogger business model? While no definitive answers exist just yet, experts at Wharton advise questioners to be patient. Blogging, they note, will be around for a long time.
Wharton legal studies professor Dan Hunter puts blogging right up there with the printing press when it comes to sharing ideas and disseminating information. "This is not a fad," Hunter says. "It's the rise of amateur content, which is replacing the centralized, controlled content done by professionals."
The growth rate of blogs is impressive. Technorati, a search engine that monitors blogs, tracked more than 8 million online diaries as of March 21, up from 100,000 just two years ago. A new blog is created every 7.4 seconds. That adds up to 12,000 new blogs a day, 275,000 posts a day and 10,800 updates an hour.
"At its most basic level, it's a technology that is lowering the cost of publishing" and turning out to be "the next extension of the Web," says Wharton legal studies professor Kevin Werbach. "Blogging is still in its early days. It's analogous to where the Web was in 1995 and 1996. It's not clear how it will turn out."
What is clear is that opportunities for blogging abound. Companies can use bloggers to put a more human face on interactions between employees and customers; marketers can create buzz through blogs; and bloggers can act as fact checkers for the mainstream media.
more informaion<Link>
Two things are certain:
Blogging will remain disruptive to the traditional media, and new uses will surface.
"You are going to see blogging move to video and instant messaging," says Werbach.
"It's just the beginning."
Will bloggers upend the mainstream media? What legal protections should bloggers have? Is there a blogger business model? While no definitive answers exist just yet, experts at Wharton advise questioners to be patient. Blogging, they note, will be around for a long time.
Wharton legal studies professor Dan Hunter puts blogging right up there with the printing press when it comes to sharing ideas and disseminating information. "This is not a fad," Hunter says. "It's the rise of amateur content, which is replacing the centralized, controlled content done by professionals."
The growth rate of blogs is impressive. Technorati, a search engine that monitors blogs, tracked more than 8 million online diaries as of March 21, up from 100,000 just two years ago. A new blog is created every 7.4 seconds. That adds up to 12,000 new blogs a day, 275,000 posts a day and 10,800 updates an hour.
"At its most basic level, it's a technology that is lowering the cost of publishing" and turning out to be "the next extension of the Web," says Wharton legal studies professor Kevin Werbach. "Blogging is still in its early days. It's analogous to where the Web was in 1995 and 1996. It's not clear how it will turn out."
What is clear is that opportunities for blogging abound. Companies can use bloggers to put a more human face on interactions between employees and customers; marketers can create buzz through blogs; and bloggers can act as fact checkers for the mainstream media.
more informaion<Link>
Two things are certain:
Blogging will remain disruptive to the traditional media, and new uses will surface.
"You are going to see blogging move to video and instant messaging," says Werbach.
"It's just the beginning."
posted by Joa at
Wednesday, August 24, 2005
